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Daley Double

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Published
January 27, 2003
By
Gary Pine
AZUSA, Calif. – Former Azusa Pacific great Kevin Daley has always wanted to make a name for himself in basketball, but this may have exceeded even his wildest expectations.

Daley has become Michael Jordan, sort of. At the very least he is now permanently linked to one of the most unique and certainly one of the most talked about commercials in television history. Daley doubled as a young Michael Jordan in Gatorade’s “23 vs. 39” commercial that first aired the first week of January during the college football bowl season and then again during the NFL’s Super Bowl.

The commercial actually featured Daley’s body and his dunking ability while Jordan’s head was digitally masked through computer edits. In fact, the process is so cutting edge that it has caused many to ask, “How did they do that?”

The commercial caught the intrigue of ESPN.com which wrote a detailed feature on the production of the commercial. Click here to read the story. Even the 3-time defending NBA champion Los Angeles Lakers were fancied by the commercial. Daley will be part of the Lakers’ television pre-game show (LTV) on Wednesday when Los Angeles visits Phoenix on KCAL-9 at 5:30 p.m. (PST).