Joe Reinsch enters his 11th year with Azusa Pacific, which will be his sixth year in his current role as sports information director after spending the previous five years in the assistant's role. He currently serves as the university's primary media contact for the Cougars' acrobatics & tumbling, cross country, football, men's basketball, softball, and track & field programs.
In addition to launching and expanding Azusa Pacific Athletics presence on social media, Reinsch has generated game coverage, feature stories, and live television coverage of Cougar Athletics. He hosted CBS College Sports for Azusa Pacific's first-ever live national television broadcast event, which was the Cougar football program's 2014 season-opening win over Grand Valley State. He also launched Azusa Pacific's live video streaming partnership and oversees production of approximately 100 live video streaming game broadcasts annually.
Reinsch was selected the 2013-14 Pacific West Conference SID of the Year, and he is the national coordinator of the U.S. Basketball Writers Association Division II Men's Basketball National Player of the Week award program. He has organized the Azusa Pacific football program's five-year participation in the American Football Coaches Association (AFCA) Coach to Cure MD program.
Prior to joining Azusa Pacific, Reinsch spent four seasons in professional baseball (2003-06) with the Lancaster JetHawks of the California League, serving his last two years there as the assistant general manager, where he oversaw the club's ticket sales, merchandise sales, and community relations efforts. He was the sports information director at California Baptist University from 2001-03.
In 2015, Reinsch served as the venue media manager for basketball at the Galen Center for the 2015 Special Olympics World Games in Los Angeles, volunteering over 100 hours to help support and facilitate international media coverage of Special Olympics basketball teams, including ESPN national features and live broadcasts. He also helped coordinate the 2015 AveryStrong Fun Run/Walk at Azusa Pacific to raise funds and support alumni friends whose daughter was diagnosed with DIPG (diffuse intrinsic pontine glioma), which is a brain tumor affecting children.
Reinsch is an adjunct professor in Azusa Pacific's journalism program, and he serves in a communications role on the university's critical incident response team (CIRT).
Reinsch graduated from Azusa Pacific with a degree in communication in 2003, and he completed his master's degree in the fall of 2010, earning an MBA from his alma mater. He is married to Roxanna (Mercer), a four-year volleyball player who also graduated from Azusa Pacific, and the couple resides in Covina.