The Azusa Pacific Blog » Marketing

All-Access Weekend ALREADY?

Megan — Tue, 16 Nov 2010 22:16:38 +0000

It seems like just yesterday that I was walking onto the APU campus for All-Access weekend. I was timid, shy, and confused, to say the least. I remember the feeling exactly. You feel like you look so much younger then everyone else and that you stand out like a sore thumb. It feels like yesterday, but a year seemed to fly by between then and now.

This past weekend I got the chance to host All-Access students as an Ambassador. Being an Ambassador means you get the opportunity to host All-Access students and other prospective students throughout your freshmen year. It is not a paid position or anything, just something to do if you want to get involved with the school from the get-go. It is a good way to get students hyped up for what APU is and what it has to offer.

On the Job: Design vs. Content (ding, ding!)

Sheree Black — Wed, 16 Dec 2009 17:19:33 +0000

As a staff member at APU’s Office of University Relations, I work alongside an energetic and creative group of marketing, Web, design, PR, and editorial staff to promote and brand the university. Within such a climate, it’s not uncommon for brainstorming sessions to organically crop up at any given time.

Recently, I witnessed a lively discussion between two fellow coworkers—one an editor, the other a designer—about a print piece they’re working on for one of our clients. It was quite the dance of strong opinions, preference clarification, and very direct communication. For some, this might have proved a recipe for disaster, but for these two, there was a groundedness to the conversation, held together by mutual respect and dedication to reaching a great outcome.

Social Media: Push vs. Pull

Dustin Reynolds — Thu, 10 Sep 2009 17:14:06 +0000

It seems everyone you talk to has a different perspective or view of social media. They may love or hate it, consider it a waste of time, or maybe even think it’s the only part of the marketing strategy that matters. Regardless, I’m a believer in social media. The more I engage in the different mediums, the more I find that a high majority of interaction comes from a very specific approach or strategy. There are two different ways you can communicate: a push strategy or a pull strategy. Push and pull strategies are not new to the world of marketing, but the introduction of social media at such a high level has definitely added a new dimension to the ways we go about our advertising.