Twenty years ago, fans of Azusa Pacific Athletics needed to pick up the newspaper or the telephone the morning after a game to find out how the Cougars did. Over time, that process evolved into checking the Cougar Athletics website for the latest news and scores.

Today, Azusa Pacific continues to connect with fans through its rapidly-growing presence in social media. In January of 2009, Cougar Athletics sent out its first tweet:

First post (1/9/09): @APUCougars Twitter feed

This year, the APUCougars Twitter feed serves to provide time-sensitive scores and news updates. The first place to find a final score update from every game involving Cougar Athletics is @APUCougars, and Twitter also serves as the primary notification tool for breaking news in the world of Cougar Athletics.

Read more on The Cougar Countdown: Day 14…

It seems everyone you talk to has a different perspective or view of social media. They may love or hate it, consider it a waste of time, or maybe even think it’s the only part of the marketing strategy that matters. Regardless, I’m a believer in social media. The more I engage in the different mediums, the more I find that a high majority of interaction comes from a very specific approach or strategy. There are two different ways you can communicate: a push strategy or a pull strategy. Push and pull strategies are not new to the world of marketing, but the introduction of social media at such a high level has definitely added a new dimension to the ways we go about our advertising.

Read more on Social Media: Push vs. Pull…