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Photo of Ho Kim, Ph.D.

Ho Kim, Ph.D.

Assistant Professor of Marketing
Phone: n/a
Email: hkim@apu.edu
Ho Kim, Ph.D., is a native of South Korea, and his research interests include online word-of-mouth, online search, advertising and integrated marketing communication, and long-term effectiveness of marketing activities. He applies his expertise in data-analytic methods such as econometrics and time-series analysis to find managerial insights from real-world marketing data. He has seven years of work experience in the telecommunications industry in South Korea. From 1999–2001, he was a software engineer at KT Infotech (now Pivotec), where he developed a large-scale information system using C++ and Pro*C. From 2001–06, he was a researcher and business consultant at Electronics and Telecommunications Research Institute, where he consulted for KT’s new-business and marketing strategies.

Education

Ph.D., Management, UCLA
M.E., Management Engineering, Korea Advanced Institute of Science and Technology
B.B.A., Business Administration, Yonsei University

Departments

  • School of Business and Management
    • Graduate Programs
    • Undergraduate Programs

Expertise

  • Long-term Effectiveness of Marketing Activities
  • Marketing Data Analysis
  • Marketing Modeling
  • Marketing Strategy
  • Online Search Activity of Consumers
  • Online Word-of-mouth and Internet Marketing

Courses Taught

BUSI 500 – MBA Primer
BUSI 515 – Marketing Research
MKTG 363 – Marketing Research
BUSI 360 – Principles of Marketing

Office Location

Wilden Hall, Room 210, East Campus

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