Photo of

Ho Kim, Ph.D.

Assistant Professor of Marketing
Phone: (626) 815-6000 Ext. 3405
Fax: (626) 815-3802
Ho Kim, Ph.D., is a native of South Korea, and his research interests include online word-of-mouth, online search, advertising and integrated marketing communication, and long-term effectiveness of marketing activities. He applies his expertise in data-analytic methods such as econometrics and time-series analysis to find managerial insights from real-world marketing data. He has seven years of work experience in the telecommunications industry in South Korea. From 1999–2001, he was a software engineer at KT Infotech (now Pivotec), where he developed a large-scale information system using C++ and Pro*C. From 2001–06, he was a researcher and business consultant at Electronics and Telecommunications Research Institute, where he consulted for KT’s new-business and marketing strategies.


  • Ph.D., Management, UCLA
  • M.E., Management Engineering, Korea Advanced Institute of Science and Technology
  • B.B.A., Business Administration, Yonsei University


School of Business and Management

  • Graduate Programs
  • Undergraduate Programs


  • Dynamic Advertising Effectiveness
  • Econometric Modeling, Time-Series Modeling, Bayesian Analysis, Big Data
  • Entertainment Industry, Durable Goods Industry
  • Long-term Marketing Effectiveness
  • Online Search Activity of Consumers
  • Online Word-of-Mouth Activity of Consumers

Courses Taught

  • BUSI 360 – Principles of Marketing
  • BUSI 500 – MBA Primer
  • BUSI 515 – Marketing Research
  • BUSI 527 - Marketing Strategy
  • MKTG 363 – Marketing Research