Photo of

J. Robert Skalnik, Ed.D.

Associate Professor
Phone: (626) 815-6000 Ext. 2544
Email: rskalnik@apu.edu
Fax: (626) 815-3802
Dr. Skalnik has taught graduate and undergraduate courses in marketing management, advertising & promotion, strategic management, consumer behavior, ethics, and leadership for more than 25 years. He also has extensive corporate management experience in the publishing and medical device industries. Dr. Skalnik’s scholarship in the areas of business ethics, consumerism, teaching excellence, and marketing methodologies has been recognized internationally. He is an author of the 2012 text Managing the Squeeze: Strategies for Distributors, Wholesalers, and Other Middlemen. Dr. Skalnik is also a managing partner of Integrated Marketing Resources, a global marketing and advertising consultancy founded in 1991.

Education

  • Ed.D. United States International University
  • M.A. University of Southern California
  • B.A. UC Santa Barbara

Departments

School of Business and Management

  • Graduate Programs
  • Undergraduate Programs

Courses Taught

  • BUSI 360 – Principles of Marketing
  • BUSI 450 – Strategic Management
  • BUSI 496 – Senior Seminar: Business Ethics
  • BUSI 581 – Strategic Leadership
  • MGMT 529 – Ethical Decision Making
  • MKTG 361 – Marketing Communication
  • MKTG 362 – Consumer Behavior