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Photo of J. Robert Skalnik, Ed.D.

J. Robert Skalnik, Ed.D.

Associate Professor
Phone: (626) 815-6000 Ext. 2544
Email: rskalnik@apu.edu
Fax: (626) 815-3802
Dr. Skalnik has taught graduate and undergraduate courses in marketing management, advertising & promotion, strategic management, consumer behavior, ethics, and leadership for more than 25 years. He also has extensive corporate management experience in the publishing and medical device industries. Dr. Skalnik’s scholarship in the areas of business ethics, consumerism, teaching excellence, and marketing methodologies has been recognized internationally. He is an author of the 2012 text Managing the Squeeze: Strategies for Distributors, Wholesalers, and Other Middlemen. Dr. Skalnik is also a managing partner of Integrated Marketing Resources, a global marketing and advertising consultancy founded in 1991.

Education

Ed.D. United States International University
M.A. University of Southern California
B.A. UC Santa Barbara

Departments

  • School of Business and Management
    • Graduate Programs
    • Undergraduate Programs

Courses Taught

BUSI 360 – Principles of Marketing
BUSI 450 – Strategic Management
BUSI 496 – Senior Seminar: Business Ethics
BUSI 581 – Strategic Leadership
MGMT 529 – Ethical Decision Making
MKTG 361 – Marketing Communication
MKTG 362 – Consumer Behavior

Office Hours

By Appointment

Office Location

Wilden Hall, 222, East Campus