At a Glance

Program units




*Base Cost (cost per unit x program units) is provided to aid in program comparison only.

Marketing Degree

APU’s marketing major prepares students for effective, customer-oriented communication. This marketing degree provides a solid business foundation, covering accounting principles, business law, finance, economics, statistics, and international business. Students gain a theoretical academic education integrated with practical marketing and job-related skills, which is ideal for building a future career. They also explore how marketing is evolving in today's online world.

Classroom learning is supplemented by internship opportunities, which allow for practical application of classroom knowledge. Ethics play a central role in the program as students are encouraged to examine the intersection of their Christian faith and marketing practices, the principles of ethical decision making, and integrity in the workplace. Students gain a Christian worldview specific to ethical marketing techniques. Marketing majors leave APU with the tactical and philosophical tools they need to communicate value and meet customer needs.

Students may choose to complete an MBA immediately upon graduation through the Young Executive MBA program or the Millennial MBA program. Both programs are accelerated, intensive, and experience based, allowing the student to complete a master’s degree in one additional year.

Is This Major Right for You?

You’re a marketing major if you:

  • Like people.
  • Excel at verbal and written communication.
  • Are driven and goal oriented.
  • Tend to see the connections between ideas and concepts.
  • Want a degree that is broadly applicable to many industries.
  • Are interested in entering an MBA program.

Learn more about this major and required courses.

Note: This information is current for the 2013-14 academic year; however, all stated academic information is subject to change. Please refer to the current Academic Catalog for more information.