Career Options

Careers for Marketing Majors

  • Marketing Coordinator/Specialist
  • Digital Marketing Specialist
  • Creative Assistant
  • Social Media Marketing Manager
  • Web Content Writer/Content Manager
  • Sales Representative
  • Retail Marketer
  • Marketing Project Manager
  • Brand Manager or Product Manager
  • Account Coordinator
  • Marketing Analytics Specialist
  • Marketing Communications Coordinator
  • Media Buyer/Planner
  • Market Researcher

Starting Salary*

A marketing major’s typical starting salary is $35,692. The typical salary after 10–19 years is $68,242.

*Note: Salary information is provided for general reference only. APU does not guarantee the accuracy of the figures listed, and cannot predict or promise a specific salary for any graduate. For the most current salary estimates, please visit

Job Titles of People with a Marketing Degree

  • Group Vice President, The Clorox Company
  • New Product Content Manager, Apple Computer
  • Sales Pricing Analyst, Miller Brewing Company
  • Market Development Manager, W. H. Freeman
  • Services Marketing Specialist, IBM
  • Manager, Customer Relationships/Easiplay Brand, SA Lotteries
  • Events Coordinator, Le Cordon Bleu
  • President, Allstar Incentive Marketing
  • Director, Network Marketing, American Express
  • Project Manager at adCenter Group, Microsoft
  • Marketing Analyst, AT&T Wireless
Note: This information is current for the 2015-16 academic year; however, all stated academic information is subject to change. Please refer to the current Academic Catalog for more information.