Skip to Content

Requirements

Requirements for the Marketing Major64–66 units
The marketing major comprises 64 units. Students must achieve an average grade-point average of 2.5 or higher in their major courses. (This includes the Business Core.)
Business Core Courses43–45 units
All students with a major in the School of Business and Management (except economics)^ must complete the following common professional component:
BUSI 120
Principles of Accounting I
4
BUSI 121
Principles of Accounting II
3
BUSI 210
Principles of Management
3
BUSI 240
Introduction to Information Systems
3
BUSI 296
Business Law
3
BUSI 330
Principles of Finance
3
BUSI 360
Principles of Marketing
3
BUSI 370
International Business*
3
BUSI 448
Organization and Administrative Behavior
3
BUSI 450
Strategic Management
3
ECON 250
Principles of Macroeconomics
3
ECON 251
Principles of Microeconomics
3
PSYC 299
Applied Statistics
3
Select one of the following:
BUSI 311
Quantitative Analysis for Management
3
MATH 151
Applied Calculus I
3
MATH 161
Calculus I
5

*Meets the Upper-Division Writing Intensive requirement.
^Economics majors must fulfill the Economics Core rather than the Business Core.

Marketing Courses21 units
MKTG 361
Marketing Communication
3
MKTG 362
Consumer Behavior
3
MKTG 363
Marketing Research
3
MKTG 465
Strategic Marketing Management
3
MKTG 466
Internet Marketing
3
Select one of the following:
MKTG 350
Marketing Internship
3
BUSI 350
Business Internship
3
Select one of the following:
MKTG 368
Retail Management
3
IBUS 373
Global Marketing Management
3
MKTG 364
Sales and Sales Management
3

**Meets a General Education elective requirement.

Note: This information is current for the 2013-14 academic year; however, all stated academic information is subject to change. Please refer to the current Academic Catalog for more information.