Course Description

IBUS 373

Global Marketing (3)

This course is an overview of international marketing and considers the powerful economic, technological, industrial, political, and demographic forces that are converging to build the foundation of a global marketplace in a dynamic and ever-changing world. Projects involving international marketing are conducted. May be taken on campus or in the IBI study abroad program. Prerequisites: ECON 250, ECON 251, BUSI 360, BUSI 370, and/or IBI coordinator's permission (IBI Summer Session)