APU’s communication studies major prepares students to combine convincing arguments with the appropriate media in order to convey an effective and compelling message. Students learn how to bridge the gap between divergent viewpoints and find a common ground from which to address problems. This comes from the student’s exploration of theories and applications in small-group communication, rhetoric and public address, interpersonal communication, and research methods. These then provide a framework for advanced study in one of three areas of concentration.
Interpersonal and organizational communication focuses on the communication and conflict-management skills needed in business and nonprofit settings. Media studies focuses on the role of broadcasting, electronic media, and film in persuasion and shaping popular attitudes. Rhetoric and public address centers on persuasion, argumentation, and debate.
Is This Major Right for You?
You’re a communications major if you:
- Are a good written and verbal communicator.
- Enjoy public speaking.
- Tend to see both sides of an argument.
- Are a good listener.
- Like to teach and inform others.
“The communication studies program at APU allowed me to explore my interests without feeling confined to one area of study. Within the curriculum, I was able to take a broad concept like communications and see how I can apply it to different occupations and academic concentrations.”