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BUSI 548
International Business
Units: 3
This course trains students to take a domestic product and expand it into
international markets successfully. Market selection, international market
research issues, foreign entry strategies, local tailoring versus global
economies of scale, global value chain, implementation issues, knowledge
transfer and collaborations are discussed, as well as financing issues such
as sources of capital available to multinational firms, analysis of foreign
investment opportunities, and currency risk management. Case and
simulation based. Prerequisite: BUSI 527