Course Description
IBUS 373
International Marketing
Units: 3
This course is an overview of international marketing and considers the powerful economic, technological, industrial, political, and demographic forces that are converging to build the foundation of a global marketplace in a dynamic and ever-changing world. Projects involving international marketing are conducted. May be taken on campus or in the IBI study abroad program. Prerequisites: ECON 250, ECON 251, BUSI 360, BUSI 370, and MATH 110