Course Description
MKTG 364
Sales and Sales Management
Units: 3
In this course, consideration is given to personal selling strategies and practices, including consultative selling, and negotiation, using principles of human behavior. The sales management function, including recruiting and selecting salespeople, training, compensation plans and quotas, supervising, motivating, planning, forecasting, and evaluating, is covered in detail. Prerequisite: BUSI 360 or instructor's permission and B or higher in MATH 110