This course offers a strategic approach to the management of the
marketing function. As the capstone course for marketing majors, students
utilize marketing case analysis to examine and evaluate the entire
marketing decision-making process. Course content focuses on the
strategic analysis of market opportunities and the development of product,
promotion, distribution, and pricing strategies through project coursework.
Prerequisites: BUSI 360, MATH 110, MKTG 361, and MKTG 362