Course Description
MKTG 466
Internet Marketing
Units: 3
This course discusses the differences between E-commerce and E-business in relation to the firm. It emphasizes the correlation between business, technology, and society. An advanced marketing course, Internet Marketing is an incremental function, expanding traditional marketing into the dynamic online environment. Student projects integrate learning activities with business organizations. Prerequisites: BUSI 240, BUSI 360, senior standing, or instructor’s permission, and a B or higher in MATH 110