| Course Description |
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MKTG 466
Internet Marketing
Units: 3
This course discusses the differences between E-commerce and E-business
in relation to the firm. It emphasizes the correlation between business,
technology, and society. An advanced marketing course, Internet Marketing
is an incremental function, expanding traditional marketing into the dynamic
online environment. Student projects integrate learning activities with
business organizations. Prerequisites: BUSI 240, BUSI 360, senior
standing, or instructor’s permission, and a B or higher in MATH 110