B.S. in Marketing
The marketing major provides students with a strong general business foundation, plus marketing courses that address the primary functional concerns of marketing in industry and commerce. The program stresses academic preparation, skill building, marketing, problem solving, and internship experience. Students will also be familiar with e-commerce and Web and information technology aspects of marketing which are important in the marketplace.
Benefits and Distinctives
- Class projects partnering with local businesses provide unique hands-on experience.
- Skill building takes place in the real world.
- Strong marketing skills prepare students for a variety of career paths in business.
Career Opportunities
- Advertising
- Marketing administration
- Banking
- Market research
- Customer service
- Sales
What About Internship and Graduate School Opportunities?
APU marketing students secure a wide variety of internships throughout Southern California. Many choose to participate in the General Motors Internship Program, which involves a national marketing competition and the formulation of a comprehensive promotional strategy. Marketing majors often continue to study for a Master of Business Administration (MBA) in programs such as the one offered at APU.
“The greatest thing about the marketing major is the amount of practical experience each professor integrates into classroom learning.”
Patrick Yorkey ’06
Marketing
