Overview
APU’s marketing major prepares students for effective, customer-oriented communication. This degree provides a solid business foundation, covering accounting principles, business law, finance, economics, statistics, and international business. Advanced coursework introduces strategic management and organizational behavior. These then serve as a framework for in-depth study of marketing concepts, advertising theory, consumer behavior, public relations and publicity, market research, strategic marketing management, Internet marketing, and e-commerce.
Classroom learning is supplemented by internship opportunities, which allow for practical application of classroom knowledge. Ethics play a central role in the program as students are encouraged to examine the intersection of their Christian faith and marketing practices, the principles of ethical decision-making, and integrity in the workplace. Marketing majors leave APU with the tactical and philosophical tools they need to communicate value and meet customer needs.
Is This Major for You?
You’re a marketing major if you:
- Enjoy communicating, verbally and in writing.
- Enjoy public speaking.
- Are driven and goal-oriented.
- Tend to see the connections between ideas and concepts.
- Have a creative streak.
- Are thorough and detail-oriented .
- Want a degree that is broadly applicable to many industries.
- Want the potential for high salaries.
- Are interested in entering an MBA program.
Learn more about this major and required courses.
