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Program Requirements

Requirements for the Marketing Major64 units
The marketing major comprises 64 units. Students must achieve an average grade-point average of 2.5 or higher in their major courses. (This includes the Business Core.)
Business Core Courses 43 units
Marketing Courses21 units
IBUS 373International Marketing 3
MKTG 361Marketing Communication3
MKTG 362Consumer Behavior* 3
MKTG 363Marketing Research 3
MKTG 368Retail Marketing 3
MKTG 465Strategic Marketing Management3
WEB 448 Strategic Internet Marketing and E-Commerce 3
Recommended:
MKTG 350Marketing Internship 1-3
BUSI 350Business Internship 1-3
*Meets a general studies requirement.
Note: This information is current for the 2007-08 academic year. For additional information, please contact the appropriate office.
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