Requirements
| Requirements for the Marketing Major | 64–66 units | |
|---|---|---|
| The marketing major comprises 64 units. Students must achieve an average grade-point average of 2.5 or higher in their major courses. (This includes the Business Core.) | ||
| Business Core Courses | 43–45 units | |
|---|---|---|
| All students with a major in the School of Business and Management (except Economics)^ must complete the following common professional component: | ||
BUSI 120 Principles of Accounting I | 4 | |
BUSI 121 Principles of Accounting II | 3 | |
BUSI 210 Principles of Management | 3 | |
BUSI 240 Introduction to Information Systems | 3 | |
BUSI 296 Business Law | 3 | |
BUSI 330 Principles of Finance | 3 | |
BUSI 360 Principles of Marketing | 3 | |
BUSI 370 International Business | 3 | |
BUSI 448 Organization and Administrative Behavior | 3 | |
BUSI 450 Strategic Management | 3 | |
ECON 250 Principles of Macroeconomics | 3 | |
ECON 251 Principles of Microeconomics | 3 | |
PSYC 299 Applied Statistics | 3 | |
| Select one of the following: | ||
BUSI 311 Quantitative Analysis for Management | 3 | |
MATH 151 Applied Calculus I | 3 | |
MATH 161 Calculus I | 5 | |
***Meets the Upper-division Writing Intensive requirement.
^Economics majors must fulfill the Economics Core rather than the Business Core.
| Marketing Courses | 21 units | |
|---|---|---|
MKTG 361 Marketing Communication | 3 | |
MKTG 362 Consumer Behavior** | 3 | |
MKTG 363 Marketing Research | 3 | |
MKTG 465 Strategic Marketing Management | 3 | |
MKTG 466 Internet Marketing | 3 | |
| Select one of the following: | ||
MKTG 350 Marketing Internship | 3 | |
BUSI 350 Business Internship | 3 | |
| Select one of the following: | ||
MKTG 368 Retail Marketing | 3 | |
IBUS 373 International Marketing | 3 | |
MKTG 364 Sales and Sales Management | 3 | |
**Meets a General Studies elective requirement.
Note: This information is current for the 2012–13 academic year; however, all stated academic information is subject to change. Please refer to the current Academic Catalog for more information. For additional information, please contact the appropriate office.
