Requirements
| Requirements for the Marketing Major | 64 units | |
|---|---|---|
| The marketing major comprises 64 units. Students must achieve an average grade-point average of 2.5 or higher in their major courses. (This includes the Business Core.) | ||
| Business Core Courses | 43 units | |
| Marketing Courses | 21 units | |
| IBUS 373 | Global Marketing | 3 |
| MKTG 361 | Marketing Communication | 3 |
| MKTG 362 | Consumer Behavior** | 3 |
| MKTG 363 | Marketing Research | 3 |
| MKTG 368 | Retail Marketing | 3 |
| MKTG 465 | Strategic Marketing Management/Students in Free Enterprise (SIFE) | 3 |
| WEB 448 | Web Practicum in Strategic Internet Marketing | 3 |
| Recommended: | ||
| MKTG 350 | Marketing Internship | 1-3 |
| BUSI 350 | Business Internship | 1-3 |
**Meets a General Studies elective requirement.
Note: This information is current for the 2009-10 academic year; however, all stated academic information is subject to change. Please refer to the current Academic Catalog for the most current and controlling information. For additional information, please contact the appropriate office.
