Digital Marketing

Globalization and technological advancements have fundamentally changed the methods and means of advertising and marketing. In order to compete on a global scale firms must develop, implement, and analyze the results of their marketing strategy. Firms that intend to remain successful and survive in the 21st century must implement a robust and comprehensive digital marketing strategy. The Digital Marketing emphasis provides learners with the key skills, knowledge, and practice to design and implement a successful digital marketing global strategy. The emphasis provides learners with the tools and competencies required to add value to their firm’s marketing and digital marketing endeavors.

Career Opportunities: Positions as marketing managers, copywriters, web analysts, social media specialists, web marketing specialists, web marketing managers, web developer.

This 15-unit emphasis may be paired with the following programs: B.A. in Applied Psychology, B.A. in Applied Studies, B.A. in Leadership, B.A. in Management, B.S. in Criminal Justice, B.S. in Health Sciences, and B.S. in Information Systems.

Coursework15 units
DMK 300
Digital Marketing
3
DMK 310
Analyzing and Optimization of Digital Media
3
DMK 350
Digital Consumer Behavior
3
DMK 420
Global Viral Marketing
3
ISM 400
Web Development
3
Note: This information is current for the 2017 academic year; however, all stated academic information is subject to change. Please refer to the Academic Catalog for more information.