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Digital Marketing

Career Opportunities

The B.A. in Management degree promotes personal and spiritual growth by emphasizing Christian values, ethical principles, and effective interpersonal relationships in diverse settings. It also provides a broad liberal arts foundation for lifelong learning. University College offers this program completely online, which enables learners to apply their learning immediately in the workplace.

Globalization and technological advancements have fundamentally changed the methods and means of advertising and marketing. In order to compete on a global scale, firms must develop, implement, and analyze the results of their marketing strategy. Firms that intend to remain successful and survive in the 21st century must implement a robust and comprehensive digital marketing strategy. The Digital Marketing emphasis builds upon the core body of management knowledge and provides learners with the key skills, knowledge, and practice to design and implement a successful digital marketing global strategy. This emphasis provides learners with the tools and competencies required to add value to their firms’ marketing and digital marketing endeavors.

Coursework

General Studies Core28 units
Learners pursuing any of University College’s bachelor’s degrees are encouraged to complete the General Studies Core before starting their major requirements. Learners are required to complete 45 units prior to enrolling in program major requirements. Included in the required 45 units, the following courses are to be satisfied: ENG 105, one course of the General Studies Core Social and Behavioral Sciences requirements, and all program requisites. Learners must attain at least a 2.0 (C) grade-point average in the major. All required courses must be taken for a letter grade where the option exists.
Electives17 units
Students may choose from any course in the UC Academic Catalog.
Program Requisites15 units
UC 101
Momentum: Success in the University
3
ACC 210
Financial Accounting
3
ACC 211
Managerial Accounting
3
ECO 204
Principles of Macroeconomics
3
STAT 280
Applied Statistics
3
Major Requirements45 units
BUS 270
Business Law and Ethics
3
ECO 440
International Economics and Trade
3
MGT 310
Statistical Analysis for Business Decisions
3
MGT 320
Financial Management and Markets
3
MGT 350
Marketing and E-Commerce
3
MGT 370
Cross-Cultural Communication and Negotiations
3
MGT 380
Information Systems Management
3
MGT 390
Project and Change Management
3
MGT 415
Operations Management
3
MGT 450
International Business
3
MGT 460
Leadership and People
3
MGT 480
Strategic Management and Policy
3
MGT 485
Management and Organizational Behavior
3
MGT 490
Entrepreneurship and Innovation
3
MGT 495
International Study
3
Emphasis in Digital Marketing15 units
DMK 300
Digital Marketing
3
DMK 310
Analyzing and Optimization of Digital Media
3
DMK 350
Digital Consumer Behavior
3
DMK 420
Global Viral Marketing
3
ISM 400
Web Development
3

Learners may also apply credit toward the fulfillment of UC’s requirements through Prior Learning Assessment (PLA) and previous coursework from regionally accredited colleges/universities.

Total120 units
Note: This information is current for the 2014 academic year; however, all stated academic information is subject to change. Please refer to the Academic Catalog for more information.