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Promotional Items

Promotional items are used at national and international recruitment fairs, conferences, and other events to introduce and maintain awareness of APU's presence in Christian higher education. Promotional items serve two purposes:

An item should be chosen based on the likelihood that it will be taken home and used, and achieves one of the two purposes above. The University Bookstore offers some promotional items in small quantities for special guests and small events. For larger quantities (50 or more), University Relations provides resources to meet your needs.

Policies and Standards

Promotional Items
As a growing academic institution, Azusa Pacific University constantly seeks appropriate opportunities to develop brand recognition of the university and familiarize people with APU. One such venue is the use of promotional items that range in variety from pens and pencils to computer screen cleaners.

In order to maintain a consistent university image and presentation, it is important that university departments and offices adhere to the following promotional items guidelines when they seek to purchase promotional items for their particular department or office:

All General Brand Promotional Items Must:

All Actionable* Promotional Items Must:

All actionable promotional items advertising academic programs must include the following information where applicable (e.g., if promoting a graduate program, include appropriate contact information for the Graduate and Professional Center; if promoting an Adult and Professional Studies program, include appropriate contact information for the Center for Adult and Professional Studies, etc.):

Graduate and Professional Center
Azusa Pacific University
PO Box 7000
Azusa, CA 91702-7000
(626) 815-4570
Fax: (626) 815-4571

Office of Undergraduate Admissions
Azusa Pacific University
PO Box 7000
Azusa, CA 91702-7000
(800) 825-5278
Fax: (626) 812-3096

Center for Adult and Professional Studies
Azusa Pacific University
PO Box 7000
Azusa, CA 91702-7000
(626) 815-5301
Fax: (626) 815-5417

*Actionable items are ones that allow the customer to directly contact APU for a specific purpose, i.e., to procure information for a specific graduate program.

Procedures

The following provides an overview of the promotional items purchase process.

  1. Client visits University Relations website, views standards and information, and contacts vendors.
  2. Vendor strategizes with client to meet objectives.
  3. Vendor creates sample or mock up.
  4. University Relations and client approve.
  5. Vendor invoices and delivers to client directly.

Potential Vendors
University Bookstore
APU’s bookstore provides many promotional items in small quantities. Visit www.bookstore.apu.edu for the online store or peruse their selection in person on West Campus.

The following companies provide promotional items for APU in larger quantities (more than 50 items):

hooray! promos
Contact: Joy Leslie
Phone: (909) 592-9665
Fax: (877) 858-3776
Email: joy@hooraypromos.com
Website: https://www.facebook.com/pages/Hooray-Promos/132763980107144

Taylor Promotions
Contact: Kelly Taylor
Phone: (801) 918-9495
Fax: (877) 571-1789
Email: kelly@taylorpromos.com
Website: www.taylorpromos.com

InkFx
Contact: Mike Machrone
Phone: (909) 673-1950
Fax: (909) 673-1970
Email: mike@inkfx.net

Righteous Clothing
Phone: (800) 548-1227
Fax: (503) 655-3181
Email: info@rchq.com
Website: www.righteousclothing.com