Web and Internet
University Relations oversees the strategy, development, and ongoing maintenance of www.apu.edu, Azusa Pacific’s official public website, as well as other related Internet communication services such as Web-based announcements and the online public master calendar, e-newsletters and marketing, Internet advertising endeavors, and search engine optimization.
As one of the primary “faces” of the university to prospective students, faculty, staff, parents, alumni, donors, media, and the local community, the public website has become a critical asset and is strategized, developed, and maintained with an attention to detail and commitment to excellence that reflects its value to the university.
Only through effective partnership of stakeholders, site planners, content developers, designers, production managers, and programmers can APU’s Internet communication efforts attain their potential. The following pages about university strategies, policies, and procedures for Internet communication development are provided to facilitate these partnerships.