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Policies and Standards

Community Web Pages

The following information is intended to provide a general overview of the expectations and guidelines required for posting online content to the APU website. For a detailed explanation of university online communication standards, please visit the University Relations Policies and Standards page.

Content Guidelines

  • Websites hosted by APU should not contain any of the following:
    • Defamatory, abusive, or harassing material
    • Offensive language
    • Pornographic material
    • Sexist or racist material
  • APU websites should not contain any copyrighted material (graphics, photos, or text) without the author or publisher’s written consent.
  • No personal data (e.g. home phone numbers, addresses, birthdates, etc.) should be used on a website without written permission.

Editorial Guidelines

  • Visitors to the website should be able to identify exactly whose site they are viewing and understand its purpose.
  • Content must be clear, short, and direct since readers tend to skip from page to page.
  • Abbreviations and acronyms must be spelled the fist time they are used on a page.
  • Any generated content should reflect the university’s high communication standards in terms of grammar, spelling, style, and voice.
  • Do not include any slang or colloquialisms in any website content.
  • Download a university style guide (PDF).

Graphic Guidelines

  • Graphics should be optimized for a balance of quick downloads and quality presentation.
  • Graphics should be sized and cropped in a photo editing software program before posting on a website.
  • Links to all graphics should include the “alt” attribute in the image tag (<img>) to facilitate a better experience for visually impaired website visitors.
  • Any website created by students, faculty, or staff should not use graphics from the university website without permission from University Relations.
  • No APU website should contain copyrighted material without the author’s or publisher’s written permission.
  • Download a university graphic style manual (PDF).