$1 Million Renewed Hope Grant Underwrites Major Strategic Initiatives

by University Relations

Following a positive and visionary May Board of Trustees meeting, Azusa Pacific University’s Leadership Team felt inspired and encouraged about the future of APU. In response, Trustee Steve Perry wrote to express his joy in APU’s new direction, sharing that he and his wife, Susie, wanted to foster that renewed hope with a $1 million donation to fund several initiatives during the 2019-20 academic year. Members of the President’s Cabinet developed strategies and timelines to address three major aspects of the university’s strategic direction this year consistent with the Perrys’ intent.

Initiative 1. Investment in a Catalytic Strategic Planning Process and Communication Plan for Promoting a Renewed APU Vision.

This initiative will support a broad-based launch of the University’s new vision development with funding directed in two primary areas: 1) The Strategic Planning engagement process in 2019-20, and 2) A new comprehensive communications strategy and resources (print, web, video, email, and social) to serve as a multi-year ground-force plan of action to reach all constituents (alumni, donors, parents, prospective students, friends, churches, etc.) with the new vision, impact, and strong message of Christ-centered academic excellence.

Initiative 2. Investment in Increasing Capacity for Recruitment of New Undergraduate Students.

This initiative will improve and expand the capacity to effectively recruit traditional undergraduate students and families in three areas: 1) Additional scholarships focused on improving access, affordability, and alignment with the strategic direction of the institution, 2) Implementation of contemporary technology and training resources to significantly strengthen the recruitment process and improve student inquiry and application yield, and 3) Facility improvements for the University Welcome Center and other Admissions spaces to enhance the “front door” on East Campus.

Initiative 3. Revenue-Generating and Vision-Casting Activities in Advancement.

In view of the essential role of University Advancement in moving toward a positive fiscal future, this initiative will allow new investment in key revenue-generating positions, events, and strategies and fund advancement to raise new money, build relationships, and enhance positive perceptions, especially connected to this inaugural year. University Advancement and the President will seek to leverage the Renewed Hope grant as a vehicle to solicit matching funds from other trustees and donors, extending the impact and return of these initiatives to endow a strong and hope-filled future for APU.