J. Robert Skalnik, Ed.D.

Professor
Phone: (626) 815-6000, Ext. 2544
Fax: (626) 815-3802
Office Location: Wilden Hall, Room 212B
Photo of J. Robert Skalnik, Ed.D.

Biography

Robert Skalnik, Ed.D., has taught graduate and undergraduate courses in marketing management, advertising and promotion, strategic management, consumer behavior, ethics, and leadership for more than 25 years. He also has extensive corporate management experience in the publishing and medical device industries. Skalnik’s scholarship in the areas of business ethics, consumerism, teaching excellence, and marketing methodologies has been recognized internationally. He is coauthor of Managing the Squeeze: Strategies for Distributors, Wholesalers and Other Middlemen (Nordic International Management Institute Press, 2012), and is a managing partner of Integrated Marketing Resources, a global marketing and advertising consultancy founded in 1991.

Education

  • Ed.D., United States International University
  • M.A., University of Southern California
  • B.A., University of California Santa Barbara

Academic Area

  • School of Business and Management

Courses Taught

  • BUSI 360 – Principles of Marketing
  • BUSI 450 – Strategic Management
  • BUSI 496 – Senior Seminar: Business Ethics
  • BUSI 581 – Strategic Leadership
  • MGMT 529 – Ethical Decision Making
  • MKTG 361 – Marketing Communication
  • MKTG 362 – Consumer Behavior

Office Hours

By Appointment