Azusa Pacific’s master’s in management students are able to tailor their program by choosing from among the following seven concentrations:
From ideas and inspiration through the feasibility-and-evaluation process, this concentration provides a framework for the application of practical business knowledge and tactics in transforming entrepreneurial vision into winning business strategies and thriving entrepreneurial ventures. Personal assessment and involvement exercises, team activities, new venture simulation, and case studies are utilized to provide knowledge and expertise as students analyze factors affecting consumer purchase decisions in the marketplace, apply behavioral and social science concepts, and study methods that organizations use for negotiating, marketing, and communicating with customers and prospects.
Human Resource Management
Personnel and human resource professionals, as well as managers and supervisors, have myriad responsibilities associated with hiring and firing, staying on top of evolving legal issues, preventing sexual harassment, understanding personnel law, keeping proper records, administering compensation and benefits, ensuring workplace safety, and much more. In this concentration, students learn to integrate human resource strategies and practices and gain experience in designing strategies that result in value-added HR agendas and practices. Students acquire a comprehensive framework for effective HR strategic development, and tools for managing strategic change through the human resource function.
This concentration equips students with the conceptual and methodological knowledge necessary to collect and analyze data from individuals and organizations. Courses introduce, develop, and train students in a variety of common data collection procedures, data analysis techniques, and statistical software. Such research skills are widely applicable and a valuable component of data-driven decision making within business and marketing contexts.
This concentration prepares students for the global marketplace, challenging them to understand the macroeconomic and microeconomic environments in which global businesses function. The international dimensions of managing in different cultures, marketing to different societies, dealing with the financial complications of multiple currencies, and making ethical decisions in diverse contexts are explored and developed. Students also acquire increased awareness through study-away opportunities.
With the rise of social media and an increasing number of direct touch points with consumers, companies require marketing specialists with the skills to ensure that their organizations are cutting edge while maintaining high ethical standards to deliver a solid value proposition to customers and stakeholders. In this concentration, students learn about strategic marketing, which utilizes environmental turbulence levels, industry forces, and organizational change. Students also engage in hands-on research, planning, and analysis as they learn how to build market-centric organizations via digital marketing, integrated marketing communications, social media analytics, case study analysis, and decision making.
Organizational Development and Change
This concentration combines practical tools, best practices, powerful frameworks, and current research to teach students how to design and integrate strategies to solve existing workplace challenges and take advantage of potential opportunities. Students acquire a comprehensive framework for designing effective change systems, and learn multiple perspectives and strategies for successful change at the individual, group, and organizational levels. The curriculum introduces students to foundational terminology, theories, and methodologies following guidelines for professional competency development from the American Society for Training and Development and the International Society for Performance and Instruction.
This concentration is one way the School of Business and Management (SBM) serves the unique education and training needs of professionals with specific career objectives not captured by any other concentration. Each student designs this concentration according to his or her interests and career goals, proposing specific SBM courses and select courses from other graduate programs within the APU community. All organizational science proposal forms must be submitted to the SBM Graduate Program Committee for review and approval prior to beginning the concentration.
This concentration equips managers and leaders to diagnose the organizational culture of various youth, collegiate, and professional sport and athletic enterprises and influence organizational development toward greater performance and productivity. Students learn to solve organizational problems and influence the actions of individuals, groups, and organizations from an ethical Christian perspective. The program also prepares students to be managers who understand how to best organize and motivate human capital, manage social networks and alliances, and execute strategic change in a rapidly changing, highly diversified field.
Note: This information is current for the 2019-20 academic year; however, all stated academic information is subject to change. Please refer to the current Academic Catalog for more information.