George Babbes, Ph.D., professor in Azusa Pacific University’s School of Business and Management, received a prestigious Fulbright Award for the 2019-20 academic year.

In spring 2020, Babbes will work with Athens University of Economics and Business (AUEB), Greece’s leading business school. During his time there, he will collaborate with Greek scholars on research regarding the use and impact of metaphors in advertising. He will also deliver lectures, seminars, and workshops for marketing students and professionals from across the European Union. An expert on accreditation standards and processes, Babbes will assist AUEB faculty and staff in evaluating and improving curriculum and student services.

“As a Greek-American, I have long been interested in developing professional relationships in Greece,” said Babbes. “In addition to cultivating education, business, and government connections to benefit both the U.S. and Greece, this is a terrific opportunity to return to advanced research in my field following years of administrative service at APU.”

Babbes, who earned a Ph.D. in Business Administration from the Haas School of Business at U.C. Berkeley, and an MBA from The Wharton School, is 1 of approximately 1,200 U.S. faculty and professionals who will travel abroad this year through the Fulbright U.S. Scholar Program. His research interests focus on how people reason and decide, especially in ethical domains. He primarily teaches courses focused on strategic decision making and managerial accounting. Before joining APU in 2004, Babbes was a faculty member at Cornell’s Graduate School of Management and taught at Berkeley’s Haas School of Business. Babbes has also worked in management for leading companies, such as Procter & Gamble and Apple.

The Fulbright Program awards only 1,900 grants per year out of hundreds of thousands of applicants. APU boasts 16 Fulbright faculty members since 2002.

Since its inception in 1946, under legislation by the late Senator J. William Fulbright, the Fulbright Program has provided approximately 390,000 people with the opportunity to observe others’ political, economic, educational, and cultural institutions, to exchange ideas, and to embark on international ventures of importance. The program operates in 160 countries worldwide.

George Babbes, Ph.D.
George Babbes, Ph.D.


Rachel White
Associate Director of Public Relations
Phone: (626) 815-4502