Globalization and technological advancements have fundamentally changed the methods and means of advertising and marketing. In order to compete on a global scale firms must develop, implement, and analyze the results of their marketing strategy. Firms that intend to remain successful and survive in the 21st century must implement a robust and comprehensive digital marketing strategy. The Digital Marketing emphasis provides learners with the key skills, knowledge, and practice to design and implement a successful digital marketing global strategy. The emphasis provides learners with the tools and competencies required to add value to their firm’s marketing and digital marketing endeavors.
Career Opportunities: Positions as marketing managers, copywriters, web analysts, social media specialists, web marketing specialists, web marketing managers, web developer.
This 15-unit emphasis may be paired with the following programs: B.A. in Applied Psychology, B.A. in Applied Studies, B.A. in Leadership, B.A. in Management, B.S. in Criminal Justice, B.S. in Health Sciences, and B.S. in Information Systems.
DMK 300Digital Marketing
DMK 310Analyzing and Optimization of Digital Media
DMK 350Digital Consumer Behavior
DMK 420Global Viral Marketing
ISM 400Web Development