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George Babbes, Ph.D.

Professor
Phone: (626) 815-3820
Email: gbabbes@apu.edu
Fax: (626) 815-3802
George Babbes, Ph.D., teaches undergraduate and graduate courses in strategic marketing, strategy and planning, and managerial economics. A professor since 1981, he also frequently presents at national professional conferences. Babbes’ professional experience includes serving on the board of Teen Mania, consultation, and product/brand managing for major corporations such as Procter & Gamble and Oral-B Laboratories. Babbes has received several academic fellowships and grants, and his interests include Christian business praxis, brand management, and strategy and measurement. He is a member of professional societies such as the Christian Business Faculty Association, the American Marketing Association, and the Association for Consumer Research.

Education

  • Ph.D., Marketing, University of California, Berkeley
  • M.A., Theology, Fuller Theological Seminary
  • MBA, Marketing, University of Pennsylvania
  • B.S., Accounting, University of California Berkeley

Departments

School of Business and Management

  • Graduate Programs
  • Undergraduate Programs

Expertise

  • Blending and Conceptual Metaphor Theory
  • Christian Business Praxis
  • Management Decision Making
  • New Products/Brand Managment
  • Strategy and Measurement

Courses Taught

  • BUSI 450 – Strategic Management
  • BUSI 515 – Marketing Research
  • BUSI 521 – Managerial Economics
  • BUSI 527 – Marketing Strategy
  • BUSI 578 – Strategy and Planning