Courses Taught
BUSI 450 – Strategic ManagementBUSI 521 – Managerial Economics
BUSI 527 – Marketing Strategy
BUSI 578 – Strategy and Planning
Professional/Scholarly Presentations
Presentations
Babbes, G. & Zigarelli, M. (2004, October). Putting the balanced scorecard to work in your church. Paper presented for the Christian Business Faculty Association Conference, San Antonio, Texas.
Babbes, G. & Labroo, A. (2003). The Influence of audio, verbal, and visual primes on repeated bidding behavior during an online auction. Paper presented at the Society for Consumer Psychology Winter Conference, New Orleans, Louisiana.
Babbes, G. & Labroo, A. (2000). Below the radar effect of incidental cues on consumer choice. Paper presented at the Annual Conference of the Society for Judgment and Decision Making, New Orleans, Louisiana.
Babbes, G. & Labroo, A. (1999). Below the radar: Effects of incidental language and music on consumer behavior. Paper presented at the Cognitive Studies Graduate Student Research Forum, Ithaca, New York.
Babbes, G. (1998). The use and influence of metaphor-based framing in consumer advertising. Paper presented at the Northeast Universities Consortium, Boston, Massachusettes.
Publications
Babbes, G. & Glazer, R. (2004). The power and peril of metaphor-based mental models in new product decision making. Under review at Journal of Marketing Research.
Babbes, G. & Aaker, D. (2004). The pervasiveness and primacy of conceptual metaphor in advertising. Manuscript to be sent to Journal of Consumer Research.
Babbes, G. & Aaker, D. (2004). Metaphor-based framing in consumer memory and cognition. Under review at Journal of Consumer Research.
Babbes, G. (2002). Ministries mired in mediocrity. Regent Business Review, 2, 13-14.
Babbes, G. & Zigarelli, M. (2004, October). Putting the balanced scorecard to work in your church. Paper presented for the Christian Business Faculty Association Conference, San Antonio, Texas.
Babbes, G. & Labroo, A. (2003). The Influence of audio, verbal, and visual primes on repeated bidding behavior during an online auction. Paper presented at the Society for Consumer Psychology Winter Conference, New Orleans, Louisiana.
Babbes, G. & Labroo, A. (2000). Below the radar effect of incidental cues on consumer choice. Paper presented at the Annual Conference of the Society for Judgment and Decision Making, New Orleans, Louisiana.
Babbes, G. & Labroo, A. (1999). Below the radar: Effects of incidental language and music on consumer behavior. Paper presented at the Cognitive Studies Graduate Student Research Forum, Ithaca, New York.
Babbes, G. (1998). The use and influence of metaphor-based framing in consumer advertising. Paper presented at the Northeast Universities Consortium, Boston, Massachusettes.
Publications
Babbes, G. & Glazer, R. (2004). The power and peril of metaphor-based mental models in new product decision making. Under review at Journal of Marketing Research.
Babbes, G. & Aaker, D. (2004). The pervasiveness and primacy of conceptual metaphor in advertising. Manuscript to be sent to Journal of Consumer Research.
Babbes, G. & Aaker, D. (2004). Metaphor-based framing in consumer memory and cognition. Under review at Journal of Consumer Research.
Babbes, G. (2002). Ministries mired in mediocrity. Regent Business Review, 2, 13-14.
Professional Experience
Industry Experience
Group Product Manager, Oral-B Laboratories, The Gillette Company, 1992-93
Chair, Marketing, Graduate School of Business, Regent University, 2003-04
Group Product Manager, Oral-B Laboratories, The Gillette Company, 1992-93
Chair, Marketing, Graduate School of Business, Regent University, 2003-04
Professional Involvement and Accomplishments
Honors, Awards, Recognition
Master Instructor Program, Regent University, 2003-04
Faculty Research Grant, Regent University, 2003
Outstanding New Course Development/Teaching, Cornell University, 1998
Winner, Marketing Science Institute’s Clayton Dissertation, Proposal Competition, 1996
Fellow, American Marketing Association Doctoral Consortium, 1996
Marketing Science Institute Research Grant (Project #4-979), 1996
Winner, American Psychological Association Creativity Conference Paper Competition, 1995
Joe Schoong Fellowship, University of California, Berkeley, 1989
Winner, Procter & Gamble "Promotions That Work" (international competition), 1989
Associations, Boards, Committees
Association for Consumer Research Society for Judgment and Decision Making American Marketing Association Christian Business Faculty Association Christian Management Association American Institute of Certified Public Accountants
Master Instructor Program, Regent University, 2003-04
Faculty Research Grant, Regent University, 2003
Outstanding New Course Development/Teaching, Cornell University, 1998
Winner, Marketing Science Institute’s Clayton Dissertation, Proposal Competition, 1996
Fellow, American Marketing Association Doctoral Consortium, 1996
Marketing Science Institute Research Grant (Project #4-979), 1996
Winner, American Psychological Association Creativity Conference Paper Competition, 1995
Joe Schoong Fellowship, University of California, Berkeley, 1989
Winner, Procter & Gamble "Promotions That Work" (international competition), 1989
Associations, Boards, Committees
Association for Consumer Research Society for Judgment and Decision Making American Marketing Association Christian Business Faculty Association Christian Management Association American Institute of Certified Public Accountants
