Photo of George Babbes, Ph.D.

George Babbes, Ph.D.

Phone: (626) 815-3820
Fax: (626) 815-3802
George Babbes, Ph.D., teaches undergraduate and graduate courses in strategic marketing, strategy and planning, and managerial economics. A professor since 1981, he also frequently presents at national professional conferences. Babbes’ professional experience includes serving on the board of Teen Mania, consultation, and product/brand managing for major corporations such as Procter & Gamble and Oral-B Laboratories. Babbes has received several academic fellowships and grants, and his interests include Christian business praxis, brand management, and strategy and measurement. He is a member of professional societies such as the Christian Business Faculty Association, the American Marketing Association, and the Association for Consumer Research.


Ph.D., Marketing, University of California, Berkeley
M.A., Theology, Fuller Theological Seminary
MBA, Marketing, University of Pennsylvania
B.S., Accounting, University of California Berkeley


  • School of Business and Management
    • Graduate Programs
    • Undergraduate Programs


  • Blending and Conceptual Metaphor Theory
  • Christian Business Praxis
  • Management Decision Making
  • New Products/Brand Managment
  • Strategy and Measurement

Courses Taught

BUSI 450 – Strategic Management
BUSI 515 – Marketing Research
BUSI 521 – Managerial Economics
BUSI 527 – Marketing Strategy
BUSI 578 – Strategy and Planning

Office Hours

By Appointment

Office Location

Wilden Hall, 221, East Campus