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Marketing Major

Study Marketing at Azusa Pacific University

You’ll graduate prepared for effective, customer-oriented communication and a solid business foundation. You’ll gain a theoretical academic education integrated with practical marketing and job-related skills, which is ideal for building a career. Learn ethical marketing techniques, and leave APU with the tactical and philosophical tools you’ll need to communicate value and meet customer needs.

Program at a Glance

The School of Business and Management cultivates students’ skills, faith, and character so they become business leaders who inspire change.

Upcoming Events

APU One Day

  • Friday, May 9, 2026
  • Saturday, June 13, 2026
  • Saturday, July 11, 2026

Application Deadline

We are rolling admission.

Apply Now

Program Information

  • Program Units: 63

Location

  • Azusa (Main Campus)
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Yellow Ribbon and Military Friendly School

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Gain Hands-on Experience

  • Explore how marketing is evolving in today’s online world.
  • Participate in internship opportunities, leadership positions, and marketing projects with community businesses and nonprofit organizations.
  • Examine the intersection of the Christian faith and marketing practices.

By the Numbers

#1 APU was ranked as the top Christian college in California in The Wall Street Journal’s 2026 Best Colleges in the U.S.
10 :1 Student-to-faculty ratio
100 % of incoming students receive financial aid

Get Started

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Bailey Wilson ’18: If the Lord Leaves a Door Open, Run through It

With her degree, Bailey Wilson ’18 opened her own food truck, Bondi Bowls, successfully running her business in several states.

Program Details

The marketing major equips students with solid functional skills in business and strong marketing skills that emphasize a dynamic synergy built upon traditional marketing components with innovative digital and social media marketing. These skills can be used to obtain an internship and secure many types of marketing-related opportunities in industry, positioning them to be influencers in the digital market space.

Browse the tabs below—if you have questions, visit the Student Services Center page, and we’ll make sure you get the info you need.

Current APU Students Applying to the School of Business and Management

Currently, students must meet the following requirements:

  • Priority for fall admission to the School of Business and Management will be given to students who have completed 12 units of study at APU and submitted an application for admission to the School of Business and Management prior to the March 1 application deadline, who are currently enrolled in APU’s spring semester, and hold a minimum cumulative grade-point average of 2.70.
  • MATH 110 College Algebra or MATH 151 Applied Calculus or MATH 161 Calculus must be completed with a B- or better (C- or better for Business Management majors).
  • Upper-division courses (BUSI 300-499) require admission to the School of Business and Management and may not be available to students outside the School of Business and Management, except as required by other majors.

International Students

International students must meet the following requirements:

  • The admission requirement for international students with English as a second language (ESL) is a minimum TOEFL score of 600. The School of Business and Management specifies that the TOEFL Test of Written English (TWE) and TOEFL Test of Spoken English (TSE) be included in the TOEFL assessment score since these are critical to the success in business.
  • Priority for fall admission to the School of Business and Management will be given to students who have completed 12 units of study at APU and submitted an application for admission to the School of Business and Management prior to the March 1 application deadline, who are currently enrolled in APU’s spring semester, and hold a minimum cumulative grade-point average of 2.70.
  • MATH 110 College Algebra or MATH 151 Applied Calculus or MATH 161 Calculus must be completed with a B- or better (C- or better for Business Management majors).
  • Upper-division courses (BUSI 300-499) require admission to the School of Business and Management and may not be available to students outside the School of Business and Management, except as required by other majors.

To learn more, visit apu.edu/international/.

Transfer Students

  • Transfer applicants must make an appointment with a School of Business and Management academic advisor prior to enrolling in BUSI courses.

To learn more, visit apu.edu/undergraduate-admissions/transfer/.

At Azusa Pacific University, we’re committed to making your bachelor’s degree in psychology affordable. That’s why APU provides a comprehensive range of financial aid options, including federal loans, state grants, fellowships, and scholarships.

For more information, contact the Student Services Center at (626) 815-2020.

Scholarships and Grants

Scholarships and grants are considered gift aid, meaning they do not require repayment. These awards may come from federal, state, institutional, or private sources. Scholarships are often merit-based and awarded for academic achievement, leadership, or other demonstrated talents.

While APU does award scholarships, you can also find external scholarship opportunities through websites such as Finaid and Fastweb. Contact the Student Services Center about scholarships offered through APU departments or local organizations.

Student Employment

Along with gift aid and student loans, you can apply for on-campus student employment opportunities to earn additional income to pay for education-related expenses. As an APU student, you can also find work off campus in the surrounding community.

Military and Veterans Benefits

If you are a veteran, serve in the military, or qualify as a spouse or dependent, you may access financial assistance that helps cover the cost of tuition, housing, and books. As a Yellow Ribbon and Military Friendly School, APU offers the support and flexibility needed to help you complete your bachelor’s degree in psychology.

Net Price Calculator

We’re committed to helping you understand the value of the APU experience early in the college search process. Once you’ve explored the financial aid opportunities available, take the next step by estimating your cost to attend. The Net Price Calculator provides a personalized estimate based on the information you share, so you can start planning today!

Calculate Net Price

To view specific requirements and coursework information, visit the current academic catalog:

Career Outlooks and Outcomes

Featured Faculty

Stacy Brecht

Stacy Brecht

Chair and Assistant Professor, Department of Digital and Strategic Marketing

Note: This information is current for the 2025-26 academic year, but all stated academic information is subject to change. Refer to the current academic catalog for more information.

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