APU Brand Tools and Resources

Official University Brand Representation

There are two versions of the Azusa Pacific University logo: stacked and horizontal. These provide the flexibility to attribute the APU brand mark consistently to various compositions. Use applications include website, billboards, email signature, email marketing, and brochure covers.

Logo color version and its acceptable usage on color background can be found in the APU Brand Guidelines.

By downloading the university trademark and logotype, you agree to adhere to guidelines outlined in the Institutional Brand Guidelines (PDF) available for download.

The JPG (white background) and PNG (transparent background) files below are high-resolution, 300 dpi Photoshop files used primarily for websites and Microsoft Word documents. The EPS files are Adobe Illustrator vector files used on print materials, T-shirts, giveaways, etc.

Stacked APU Cross Rock Logo 

Horizontal APU Cross Rock Logo

Email [email protected] for additional logo versions or questions on usage.

Approachable, Relational Brand Mark for Broader Usage

Use application includes internal campus communications, spirit wear, Campus Store merchandise, and social media.

Logo color version and its acceptable usage on color background can be found in the APU Brand Guidelines.

Email [email protected] to request APU monogram usage.

Exclusive Use for Presidential & Official Functions

The university seal exists to distinguish the Office of the President, provide certification of official documents, and promote commencement ceremonies. Use application includes president’s stationery, commencement materials and regalia, and diplomas and certificates.

The seal is available for use only by the Office of the President and the Division of Strategic Communication and Engagement (SCE).

Campus partner logos identify the university’s internal departments and entities while maintaining APU’s brand consistently across all communications. There are three approved versions of these logos, offering flexibility to suit different audiences and design needs.

To request a partner logo, submit SCE’s project request form (select “APU Logo/Assets/Photography Request”).

The APU Athletics brand, governed by a separate set of guidelines, builds even greater affinity among students, alumni, faculty, staff, and the broader community.

Based on extensive research and key partnerships between the Division of Strategic Communication and Engagement, the Athletic Department, and other key university divisions, the marks are now available.

Email [email protected] to request the athletic marks and refer to the Athletic Brand Standards (PDF) for correct usage.

 At Azusa Pacific University, we believe in the transformative power of human stories. A story can move, empower, teach, humble, and inspire individuals and communities. The Division of Strategic Communication and Engagement’s visual storytelling team is tasked with capturing the narratives of alumni, students, staff, and faculty on film.

For those interested in creating their own videos, we encourage you to review our Video Production Toolkit (PDF), which outlines our general standards and guidelines for video productions created on behalf of Azusa Pacific University, and submit a request to SCE. We can support your production by providing footage and review to ensure alignment with APU’s communication goals.

Submit a Project Request

Social media offers a great way to inform, engage, and educate an audience. In addition to Azusa Pacific University’s institutional accounts managed by the Division of Strategic Communication and Engagement, many departments, offices, athletic teams, and other areas of the university use social media to communicate with their audiences to help tell the APU story.

If you plan to create an account on behalf of a university department, office, program, or event, or you manage existing accounts, review APU’s Social Media Guidelines and Tips (PDF) to learn about representing the brand, creating a content schedule, and posting best practices.

 In order to present consistent and accurate language, style, and voice to properly brand the university, Strategic Communication and Engagement adheres to an Editorial Style Guide that determines the standards and style of university communication.

We recommend that offices, schools, and departments on campus use the guide as a helpful reference in university-wide efforts to maintain consistency in our language and style to align with our brand standards. The Division of Strategic Communication and Engagement regularly updates this guide to align with institutional changes and industry trends.

Editorial Style Guide for APU (PDF) Provides specific guidelines, based on The Chicago Manual of Style, for writing and editing.

The Division of Strategic Communication and Engagement recognizes the importance of making sure APU-related digital communication is accessible to all potential users, including those with disabilities. To meet this need, we developed an Accessibility Toolkit (PDF) that we encourage you to download and use. The Accessibility Toolkit contains basic guidelines on how to set up websites, emails, images, and social media posts so individuals with disabilities can access all available information.

Employees are encouraged to create a professional Azusa Pacific University email signature.

Generate Your Signature

SCE is happy to provide templates for APU faculty and staff to use. Make a copy of the document for your use. 

• Google Slides
• Google Doc Letterhead (Coming Soon)

For specific requests, submit a project request form at apu.edu/sce-request/.

SCE is happy to provide templates for APU faculty and staff to use. Make a copy of the document for your use. 

• Canva Sign (8.5x11")
• Canva Poster (24x36")
• Canva Directional Signage (24x36")
• Canva Digital Signage (1920x1080px)

For specific requests, submit a project request form at apu.edu/sce-request/.

SCE is happy to provide downloads for APU faculty and staff to use. 

• Desktop Wallpaper
• Mobile Wallpaper
• Virtual Meeting Background

 

 

Reach out to [email protected] for Campaign Monitor email templates.

 For official Azusa Pacific University communications only, request access to the list of professional APU photography. Email [email protected] for questions.