APU Brand Standards:

Editing and Writing

The Division of Strategic Communication and Engagement is committed to producing high-caliber content that represents the university's brand and commitment to excellence. The content team aims to balance editorial standards of quality with the specific needs of each office, school, or department in an effort to best communicate the intended message to our audiences. Strategic Communication and Engagement also provides original, creative copy used to promote the university’s outstanding programs and draw more interest to APU.

APU Editorial Style Guide

In order to present consistent and accurate language, style, and voice to properly brand the university with professionalism and excellence, Strategic Communication and Engagement adheres to an Editorial Style Guide that determines the standards and style of communication filtered through our office.

We recommend that offices, schools, and departments on campus use the guide as a helpful reference in university-wide efforts to maintain consistency in our language and style to align with our brand standards. The Division of Strategic Communication and Engagement regularly updates this guide to align with institutional changes and industry trends.

Email Guidelines

Strategic Communication and Engagement is committed to maintaining consistent standards of practice in the use of email communication to both internal and external clients. When developing email communication pieces for a broad audience, whether internal or external, we encourage the university community to adhere to our Email Guidelines (PDF).

Story Ideas

Strategic Communication and Engagement looks for interesting, relevant, and engaging topics on APU people and programs for stories featured online and in university publications. Submit your story idea for consideration to stratcomm@apu.edu or (626) 815-4500, along with contact information, possible angles for the story to take, and relevance to the university and its mission and purpose.

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