Sport Management

Azusa Pacific offers four graduate program pathways to support students interested in careers related to sport management. Compare programs below and select the best option that aligns with your interests and goals.

Explore Sport Management Careers with These Programs

MS in Physical Education with Sport Management Emphasis

The Master of Science in Physical Education program with an emphasis in Sport Management is designed for those seeking entry or advancement in the growing field of sport administration, including teaching and management roles. The program focuses on a range of topics relevant to the industry, including athletic compliance and finance in sports, marketing and public relations, ethics and legal aspects in sports, and facility and event management. Additionally, students have the opportunity to gain comprehensive experience through internships in sport management settings.

This program is ideal for students who desire to integrate their athletic experiences and knowledge with leadership abilities in a sport management setting. Many students who pursue the MS in Physical Education graduated with an undergraduate degree in physical education, kinesiology, or related field, or who have teaching, coaching, or sport management professional work experience.

Career Opportunities

Graduates of this program can pursue roles in:

  • Community or youth sport programs
  • Health and fitness clubs
  • K-12 schools, junior colleges, and universities
  • National or local sport governing bodies
  • Olympic-level training setting
  • Professional sport franchises
  • Sport entrepreneurship
  • Sport facilities

Program Overview

Total Units: 36

  • 21 units in sport management
  • 9 core units in physical education
  • 6 research units (capstone)

Azusa, Online

View Master’s in Physical Education Program

Master of Business Administration (MBA) with Sport Management Concentration

APU’s MBA program offers a sport management concentration - MBA for individuals interested in the integration of sport and business. The curriculum balances advanced business instruction with fundamental sport management training to successfully lead and operate various sport and athletic enterprises at the youth, collegiate, and professional levels. Students also acquire an understanding of the global business environment and how cultural and market diversities impact the world of sports.

The program combines scholarship with practical experience, teaching students to apply quantitative analytical abilities, effective collaborative and team-building skills, and an awareness of corporate social responsibility from a Christian worldview to become sport management professionals who are efficient and effective decision makers.

The MBA program is ideal for students who believe ethics are essential to sport management, those to whom others look to for leadership, and those with an affinity for the operational aspects of sport management, such as finance, marketing, and operations management.

Career Opportunities

Graduates of this program can pursue roles such as: 

  • Athletic director
  • General manager
  • Professional sports agent
  • Athletic club/training facilities manager
  • Executive administrator
  • Facilities and event manager
  • Financial manager
  • Fundraising
  • Marketing and promotions
  • Public relations
  • Sporting goods/equipment store manager
  • Youth and recreational sports leader

Program Overview

Total Units: 42 units

  • 30 units of core courses
  • 12 units of sport management courses

Azusa, Inland Empire, Murrieta, Orange County, Online

View MBA Program

Master of Business Management (MBM) with Sport Management Concentration

The sport management concentration in the Master of Business Management (MBM) program equips managers and leaders to diagnose the organizational culture of various youth, collegiate, or professional sport and athletic enterprises to influence organizational development toward greater performance and productivity. Students learn to solve organizational problems and influence the actions of individuals, groups, and organizations from an ethical Christian worldview perspective. Additionally, the program prepares students to serve as managers who understand how to best organize and motivate human capital, manage social networks and alliances, and execute strategic change in a rapidly changing, highly diversified, sport management environment.

The program is designed for students who believe ethics are essential to sport management, for those to whom others look to for leadership, and for those who possess an affinity for managing people, assessing organizational culture, and improving organizational performance.

Career Opportunities

Graduates of this program can pursue roles in:

  • Executive and compliance administration
  • Athletic club and training facilities management
  • Marketing and promotions
  • Sporting goods and equipment store management
  • Facilities and event management
  • Supervisory management
  • Youth and recreational sports
  • Contract negotiations
  • Public relations
  • Sports entertainment

Program Overview

Total Units: 39 units

  • 30 units of core courses
  • 9 units of sport management courses

Azusa, Inland, Murrieta, Orange County, Online

View Master’s in Management Program

Note: This information is current for the 2021-22 academic year; however, all stated academic information is subject to change. Please refer to the current Academic Catalog for more information.

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