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Digital Marketing and Design Major

Study Digital Marketing and Design at Azusa Pacific University

Learn to create digital marketing strategic plans and manage digital marketing tools and channels. Graduate prepared to apply your creativity in the digital market space. With a focus on digital marketing strategy and social media marketing, experience an innovative and relevant skill set for branding, influencer marketing, and brand journalism. 

Program at a Glance

The School of Business and Management cultivates students' skills, faith, and character to become business leaders who inspire change.

Upcoming Events

APU One Day

  • February 23, 2024

Night at the Zu

  • March 14-15, 2024

Application Deadline

Early Action (Freshmen Only)

  • November 15

Regular Decision

  • March 1 priority application deadline
  • June 1 final deadline
  • August 1 final transfer deadline

Apply Now

Program Units
63

Location

  • Azusa (Main Campus)

 

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Yellow Ribbon and Military Friendly School

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Gain Hands-on Experience

  • Apply strategically aligned marketing communications. 
  • Expand a brand’s customer acquisition, conversion, and value growth potential.
  • Increase sales and brand recognition.
  • Create a strategic plan and manage digital marketing tools and channels.

By the Numbers

1 of 126 Best Western Colleges according to Princeton Review's 2023 Best Colleges Guide
13 :1 Student-to-faculty ratio
100 % of incoming students receive financial aid

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Program Details

If you’re interested in learning how to apply your creativity in the digital market space, this program is for you. With a focus on digital marketing strategy and social media marketing, you’ll gain innovative and relevant skills set for branding, influencer marketing, and brand journalism.

Browse the tabs below—if you have questions, visit the Student Services Center page, and we’ll make sure you get the info you need.

General Undergraduate Admission Requirements

Select an option below:

Current APU Students Applying to the School of Business and Management

Current APU students must meet the following requirements:

  • Priority for fall admission to the School of Business and Management will be given to students who have completed 12 units of study at APU and submitted an application for admission to the School of Business and Management prior to the March 1 application deadline, who are currently enrolled in APU’s spring semester, and hold a minimum cumulative grade-point average of 2.70.
  • MATH 110 College Algebra or MATH 151 Applied Calculus I or MATH 165 Calculus I must be completed with a B- or better (C- or better for business management majors).
  • Upper-division courses (BUSI 300-499) require admission to the School of Business and Management and may not be available to students outside the School of Business and Management, except as required by other majors.

International Students

International students must meet the following requirements:

  • The admission requirement for international students with English as a second language (ESL) is a minimum TOEFL score of 600. The School of Business and Management specifies that the TOEFL Test of Written English (TWE) and TOEFL Test of Spoken English (TSE) be included in the TOEFL assessment score since these are critical to success in business.
  • Priority for fall admission to the School of Business and Management will be given to students who have completed 12 units of study at APU and submitted an application for admission to the School of Business and Management prior to the March 1 application deadline, who are currently enrolled in APU’s spring semester, and hold a minimum cumulative grade-point average of 2.70.
  • MATH 110 College Algebra or MATH 151 Applied Calculus I or MATH 165 Calculus I must be completed with a B- or better (C- or better for business management majors).
  • Upper-division courses (BUSI 300-499) require admission to the School of Business and Management and may not be available to students outside the School of Business and Management, except as required by other majors.

To learn more, visit the International Admissions site.

Transfer Students

  • Transfer applicants must make an appointment with a School of Business and Management academic advisor prior to enrolling in BUSI courses.

To learn more, visit the transfer website.

Although a private college education may seem out of reach for many, recent research from Kiplinger reveals that the actual value of some private universities may prove this assumption wrong. In 2010, Kiplinger selected Azusa Pacific University for its Top 100 Best Values in Private Colleges rankings. Read more about APU’s ranking in Kiplinger’s Best Values in Private Colleges.

APU students may take advantage of three types of financial aid: scholarships and grants, education loans, and student employment.

Scholarships and Grants

Scholarships and grants are considered “gift aid” and do not require repayment. They can come from federal, state, or private sources. Scholarships are typically merit-based, meaning they are awarded depending on demonstrated academic ability or other specific talents.

Scholarships are often available from sources outside of APU. You can search for these scholarships through websites such as finaid.org or fastweb.com. The Student Services Center is sometimes notified of scholarships available through APU departments or local organizations, and can provide information about any available scholarships on request.

Education Loans

Education loans are usually repaid after graduation, may be deferred until after graduate school, and often have very low interest rates.

Military Benefits

Military members—and in some cases their spouses and dependents—qualify for financial assistance covering tuition, housing, and books. Azusa Pacific is a Yellow Ribbon University and Military Friendly School, so you can be confident that you’ll receive the benefits and flexibility you need to complete your education.

Student Employment

On-campus student employment is available for students needing additional income to pay for education-related expenses. APU students also find work off campus in the surrounding community.

Net Price Calculator

We’re committed to helping families understand early in the college search process the value of the APU experience and options for affordable financing of a top-tier Christian university education.

Now that you’re familiar with the financial aid opportunities available to APU students, it’s time to estimate what your true cost may be to attend Azusa Pacific. Remember, estimations are only as accurate as the information you provide. Click on the Net Price Calculator button below to begin.


Net Price Calculator
 

To view specific requirements and coursework information, visit the current academic catalog:

Azusa Pacific University is accredited by the WASC Senior College and University Commission (WSCUC).

Featured Faculty

Patricia Skalnik

Patricia Skalnik

Director, Marketing and Entrepreneurship; Associate Professor

Stacy Brecht

Stacy Brecht

Assistant Professor

Mark Wm Cawman

Mark Wm Cawman

Chair, International Business, Marketing, Digital Marketing, and Entrepreneurship; Associate Professor

Career Outlooks and Outcomes

Bailey smiling

Bailey Wilson '18: If the Lord Leaves a Door Open, Run Through It

Bailey Wilson ’18 used the knowledge she learned in the marketing program to build her company, Bondi Bowls, from the ground up. Just two years in, she has built a food truck franchise with 17 trucks across eight states.

Note: This information is current for the 2023-24 academic year; however, all stated academic information is subject to change. Please refer to the current Academic Catalog for more information.

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APU’s life-changing education develops you into a disciple and scholar, equipping you to succeed in your field and make a difference in the world.

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