Major in Marketing

APU’s marketing major prepares students for effective, customer-oriented communication. This Bachelor of Science in Business: Marketing provides a solid business foundation, covering accounting principles, business law, finance, economics, statistics, and international business. Students gain a theoretical academic education integrated with practical marketing and job-related skills, which is ideal for building a career. They also explore how marketing is evolving in today’s online world, and participate in internship opportunities such as Enactus, School of Business and Management leadership positions, and/or marketing projects with community businesses and nonprofit organizations.

Classroom learning is supplemented by internship opportunities that allow for practical application of classroom knowledge. Ethics play a central role in the marketing degree as students are encouraged to examine the intersection of their Christian faith and marketing practices, the principles of ethical decision making, and integrity in the workplace. Students gain a Christian worldview specific to ethical marketing techniques, and leave APU with the tactical and philosophical tools they need to communicate value and meet customer needs.

Is This Major Right for You?

You’re a marketing major if you:

  • Like people.
  • Excel at verbal and written communication.
  • Are driven and goal oriented.
  • Tend to see the connections between ideas and concepts.
  • Want a degree that is broadly applicable to many industries.
  • Are interested in entering an MBA program.

Learn more about this major and its required courses.

Note: This information is current for the 2023-24 academic year; however, all stated academic information is subject to change. Please refer to the current Academic Catalog for more information.