Convey Ideas Using Visual Media

APU’s Bachelor of Art in Design Studies trains students to use signs and symbols to convey an idea or concept through innovative thinking. The degree provides a solid foundation in the formal principles of design, aesthetics and craftsmanship, traditional skills (such as hand lettering and drawing), and sophisticated graphics software. Design studies majors explore the principles of graphic design within traditional linear print media, Web design, and motion graphics and time-based media.

Throughout the program, students learn how to develop design solutions using a wide range of media, including poster, book, and magazine layouts, Web design and interactive communication, and the creation of graphic identities and branding. Students will work on projects that promote humanitarian organizations, confront social issues, and encourage responsible interaction with life’s challenges. Design studies majors leave APU prepared to create artwork that communicates effectively and meets client and customer needs. A graphic design minor is also available.

Is This Major Right for You?

You’re a design studies major if you:

  • Are willing to put in extensive time and effort to hone your talent into consistent skill.
  • Enjoy designing and creating art with a goal in mind and working within defined boundaries.
  • Are diligent and deadline oriented.
  • Like using computers and technology.

Design Scholarship

A talent-based scholarship program is available to eligible incoming design majors. Learn more about the Art and Design Scholarship.

As a graphic designer, I believe in expression, symbols, and stories. Communicating in fresh, innovative ways and creating an experience for clients and their consumer population is of the utmost importance. As a designer, I want to contribute to these metamorphic changes and allow people to be influenced by my work.

Heather Schlitt ’12
Note: This information is current for the 2018-19 academic year; however, all stated academic information is subject to change. Please refer to the current Academic Catalog for more information.